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Analytics for Social Media
Ah, social media channels for organizations. Why are you spending time there again? Hopefully, you’re using social media to connect with your customers, to answer questions, and to just “be there” for...
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Analytics for Social Media – Activity Metrics
In this series of articles, I’m talking about what types of social media analytics my library tracks. Today we’ll cover Activity Metrics. Activity – this one’s easy. How many posts, pins, videos, etc...
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Analytics for Social Media – Audience Metrics
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics. Today we’ll cover Audience Metrics. This is also an...
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Analytics for Social Media – Engagement Metrics
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics and Audience Metrics. Today we’ll cover Engagement...
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Analytics for Social Media – Referral Metrics
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics, Audience Metrics and Engagement Metrics. Today...
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Analytics for Social Media – ROI
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics, Audience Metrics, Engagement Metrics, and Referral...
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Analytics for Social media – Summary
In this series of articles, I’ve been talking about what types of social media analytics my library tracks. Here’s what I covered: Introduction Activity Metrics Audience Metrics Engagement Metrics...
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